Lewis Galoob Toys, Inc. was a toy company headquartered in South San Francisco, California. They are perhaps best known for creating Micro Machines and distributing the Game Genie in the United States. Lewis Galoob Toys was founded in 1957 by Lewis and Barbara Galoob as a small distributor of toys and stationery; the company was incorporated in 1968. In September 1998, Hasbro purchased Galoob for $220 million. Galoob’s first toy success was the reintroduction of a battery-powered Jolly Chimp that banged cymbals and nodded his head when activated. In 1970, Lewis Galoob became too ill to continue as president, and his 21-year-old son, David, dropped out of the University of Southern California to take over the family business. In partnership with his brother, Vice-President Robert Galoob, David aggressively pursued new product development, and transformed the company into a $1 million business by 1976. Galoob was involved in a landmark intellectual property lawsuit, Lewis Galoob Toys, Inc. v. Nintendo of America, Inc., over the Nintendo Entertainment System version of the Game Genie. Nintendo charged that the Game Genie violated copyright by creating an unlicensed derivative of their copyrighted games. Galoob won the lawsuit and continued to produce the Game Genie. Today Galoob is a brand name owned by American toy giant Hasbro. The name began appearing on retail products starting in 2005. Hasbro has used the Galoob brand logo on its Titanium Series die-cast metal collectibles, including various items from Transformers, Star Wars, and Battlestar Galactica.
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