Ceji (Compagnie Générale du Jouet)™

Ceji (Compagnie Générale du Jouet)™

The Compagnie Générale du Jouet was a French toy group created in 1969 by merging Joustra with Jouets Rationnels, backed by the Compagnie Financière of Baron Edmond de Rothschild, and known from 1973 under the common brand CEJI. Through subsidiaries such as Joustra, J.E.U. (Interlude) and Jouef, bought in 1981, it covered toys, board games and model railways before collapsing in 1985.

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